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David M. Egbert, President
IMS President, David M. Egbert, has held senior management positions with the following Fortune 500 companies:
* Procter & Gamble, Market Research Manager
* Bristol-Myers, Clairol Division, Director, Marketing
* Citibank/Citicorp, Vice President, Marketing
* Chase Bank of Florida, Senior Vice President, Marketing
Mr. Egbert's corporate background includes 25 years experience in all aspects of management, marketing, communication and planning with proven skills in:
* General Management
* Strategic Planning
* Market Research
* Product Positioning and Branding
* New Product Development
* Advertising, Direct Response and Promotion
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IMS Outlook
"Because the business enterprise's purpose is to create a customer, it has two and only two functions...marketing and innovation. Marketing and innovation provide results; all the rest are costs."
Peter Drucker |
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